EDUCATION

Georgetown University                       Washington DC, the United States             Expected May 2026

• Master of Communication, Culture and Technology

• Relevant course: Digital Law; Media Management; Interaction Design; Strategic Comms for Startups

Maryland Institute College of Art               Maryland, the United States                          May 2024

•  Bachelor of Arts in Graphic Design, GPA: 3.778/4.0, Dean’s List.

•  Relevant course: Globalization and Its Discontent; Branding; Motion Branding; Data, Arts, and Society.

PROFESSIONAL EXPERIENCE

Target Social China | Operation Intern                                                                           05/2023-07/2023

•  Collaborated with a team of six to execute Pramy’s TikTok promotion campaign  for the Vietnamese market.

•  Engaged in deep market research utilizing both qualitative and quantitative approaches,  identifying and establishing contact with prominent content creators; negotiated with creators,  ensuring alignment with branding guidelines, budget constraints, and campaign objectives;  aiding the creation of compelling promotional content;

•  Utilized data analytics for campaign assessment, presented actionable insights weekly, and played an important role in securing subsequent contracts.

Abercrombie & Fitch China | Sales Intern                                                                      10/2020-03/2021

•  Collaborated with the marketing team to design and execute in-store promotional campaigns,  using Adobe Creative Suite to craft compelling multimedia presentations and advertising materials;

•  Played an integral role in conceptualizing and designing thematic mannequin displays to  enhance the store’s visual merchandising, increasing customer engagement in key product zones;

•  Engaged directly with customers to gather insights on buying preferences and behavior, using this feedback to refine and update product placements and promotional strategies;

•  Successfully drove sales initiatives based on data-driven insights and personalized  customer interactions; contributed to better overall customer experience by integrating marketing efforts with sales strategies.

Tim Hortons China | Marketing and Sales Intern                                                            07/2020-10/2020

•  Rotated between different responsibilities including barista, design and marketing;

•  Initiated and executed promotional campaigns for new product launches,  resulting in a notable sales increase;    Analyzed customer feedback to strategize  and design an effective product promotion board, enhancing product visibility and appeal;

•  Collaborated with the marketing team to devise targeted strategies, leading to optimized product placements and improved sales metrics.

RELATED EXPERIENCE

Young Light Volunteering Club  | Volunteering                                                             09/2017-06/2020

• Worked with club members to organized the production fortnightly video courses on Maths,  English and Art; lead the recording and production of remote Art courses;

•  Coordinated rural-school students’ transformative visits Shanghai;  securing sponsorship deals from Education First and Hangzhou Wahaha Group;

•  Led club promotional activities, enhancing volunteer recruitment and  managing the club’s WeChat presence with tailored promotional materials.

ADDITIONAL SKILL

• Language: Chinese (native), English (fluent)， Japanese (fluent)

• Prototyping, Video Editing, Website Creation

•  Software: Adobe (Illustrator, Photoshop, Indesign, Lightroom, After Effects), C4D